Working to build the largest, digital 3D material library, along with intuitive, intelligently designed apps for material sourcing and management, exploration, design and visualization combined with real-time analytics that are fundamentally changing the way brands collaborate with their supply chain - anywhere, anytime, on any device. Key Takeaways: - Let's talk about the critical role that digital materials play in the entire digital product creation process - and, as a result, the importance of digitising materials in a way that captures the full spectrum of aesthetic properties and physical characteristics. There are different approaches to capturing and working with digital materials that try to balance speed / throughput and quality in different ways; the Swatchbook team are committed to ensuring that the work done today is ready to become the archive of tomorrow... but what does this mean in practice? How do we approach digitising the supply chain? - What does material digitisation as a whole mean for mills, suppliers, and brands from a collaboration perspective. Where should the capture take place? What demands will brands working in 3D be placing on their suppliers? What opportunities does material digitisation open up for the relationship between the two parties, and what further possibilities does it create for the individual parties (i.e. the full spectrum of DPC for the brand, and new opportunities to showcase innovation for the suppliers). - Tell us about the future of digital materials for both production uage and for extension beyond production - including Swatchbook Mix / product and material variations that might be used for inspiration, virtual photography, and more. Digital fabrics have a major role to play in establishing a consistent line of communication between brands and suppliers, but they have potential that goes beyond as well. Company: Swatchbook, inc Speakers: Betty Brown - CEO